The Creative Xmod promises to make your MP3s sound better than the original studio master. Is this a genuine revolution in audio or EQ gimmick? Resident BS detective Danny Kaey is on the case...
X-Mod: boom or bust?
by Danny Kaey, Oct 11 '06
So Creative is at it again – they obviously have had rosier days behind them for sure; add-on audio cards for the PC aren’t what they used to be (I wouldn’t be surprised if many people, myself included, stopped buying Creative audio cards for the simple reason that the software “suite” Creative installs on your computer is less of anything audio related and more bloat, bug and Swiss cheese, eating up valuable cpu and RAM resources); most of Creative’s mp3 players failed to gain any relevant traction and thus the need to look for outside business was at hand.
Some time ago Creative launched a much hyped audio card that promised to “add sparkle and resolution” to your favorite music files and even your CD’s. In about a month or so, you will be able to purchase Creative’s new X-Mod X-Fi module as a simple pass through white box for your mac / pc, which promises to do the following amongst other things such as cleaning your laundry, taking your dog for a walk, …. (from their press release):
• Restore the details and vibrance that your music lost during mp3 compression
• Enjoy all your music and movies in surround sound on any stereo speaker system or headphones
• Connect in seconds to your notebook, PC or Mac to create an Xtreme Fidelity sound system
This lovely graph / bar paralysis shows us how evil mp3 files and even your CD’s really are. Naturally, X-Fi is to the rescue to improve upon this treachery and (gasp!) bring the sound quality up to surpass studio quality sound, dare I say MASTERTAPE?! If true, this sensational new technology would sell for gazillions and would be most welcome, hell, I’d take up a mortgage just to buy it! The reality of course is revealed moments later when the usual marketing BS takes over – some excerpts from the website:
• Imagine being in the studio as your favorite artist records a new album. The sound is real and live the way it was meant to be heard.
• When that album gets mass-produced on CD, it is compressed to fit the format. And the sound quality of that original performance suffers.
• When you further compress the songs into MP3, you'll notice an even greater loss of sound quality. Your favorite album now sounds flat and lifeless.
• X-Fi technology breathes life back into the songs. It restores the details, expands the music to surround sound and creates an experience that goes beyond studio quality.
Ok – lets analyze this a bit further to quickly reveal all the BS that’s fit to print:
First, while the individual takes and session tapes *may* sound “alive and real” the old trigger finger, aka, digital compressor and maximizer FOR NICE LOUD VOLUME kicks in pretty much at the moment of the mastertapes conception. Those MAXIMIZED tapes are then used to cut the CD’s you then are able to purchase in your favorite record store, though not at Tower any longer.
Somewhere along the way, starting around the beginning of the 90’s, really clever record executives, whose job titles had changed from offering a platform for true artists to be heard to making sure every Boy Band CD was tied in with a McDonald’s Big Mac blitz marketing campaign, began instructing recording / mastering engineers to maximize all levels on any work they do, so that the tracks sound nice and LOUD, LOUDER, LOUDEST! when consumer Teenie Bopper plugs his & her newly purchased master piece (with Mom and Dad’s cash) into his/her disc player. The idea, as with so many of them, was that much like when you walk onto a showroom floor full of TV’s, the ones that have their contrast & color maximized to Ludicrous, get the most attention. Hence, discs mastered this way would gain more traction due to perceived higher volumes then those that were mastered to represent actual musical information but then Boy Bands weren’t really about music anyway – true music stays on forever; Boy Bands are merely the flavor of the month.
Needless to say when a kick drum sounds equally loud compared to a whisper / jingle / soft piano, the latest science reveals that we indeed have a problem – no wait, your BRAIN has a problem! The environments we inhabit are rather dynamic in nature – we hear whispers, jet plane take-offs, birds chirping, dogs barking, aquarium air pumps blurbing away, etc, all in their respective sound pressure levels, aka volume. When suddenly all these noises and sounds all sound equally loud, your brain begins to shut down processing these sounds and actually sends impulses to your hands and fingers to turn the volume down, or probably even off, as it becomes too irritated to the persistent and equally loud noise levels. No kidding? It took some highly paid scientist to actually figure this one out.
They say that even ad moderate volume levels of say 90db, your brain’s threshold for this LOUD, SQUASHED SOUND is all of about 15 minutes, max. I guess these super smart record executives, err McDonald’s & Burger King operatives, figured that since most of the “music” found on discs was crap to begin with, 15 minutes is more than enough and really all you need for your aural convulsions, err wall of sound treatment. Like I said, most of the stuff being sold today is crap and really not music in the sense that Beethoven created music, or Led Zepplin, or say Kraftwerk.
We thus come full circle: what Creative is attempting to combat with high-tech glitz & glamour is really an impossible task AFTER THE FACT. Once the music is squashed of its natural dynamic range, there is nothing left to make the sound feel “live” and “real” again, except if the creative folks feel that in some perverted way FURTHER maximizing, distorting and adding Bass & Treble to the music will make it sound better – NOT (more on this most excellent subject right here: http://www.austin360.com/arts/content/music/stories/xl/2006/09/28cover.html ) Thus I am at a loss for words attempting to inform you as to what exactly Creative does in that regard.
About two years or so ago, Dick Burwen, Daniel Hertz and Mark Levinson (the man) released to market the “Burwen Bobcat” digital playback system consisting of a software plugin for Windows Media Player and an accompanying USB DAC, which when all working in tandem, is supposed to make even 128k mp3 files sound like “analog mastertape”. To date, I have not heard this system, nor have any of my peers and friends, thus I really can’t comment on the success of this mission. It seems to me that either Creative somehow copied and replicated what Burwen/Hertz/Levinson created, or (much more likely), Creative’s solution is just that: creative marketing.
Further analyzing Creative’s marketing hyperbolae, I would like to point out that all mp3 files aren’t created equal. Indeed, you’d be surprised at what a Lame encoded mp3 file at 320k sounds like (if I told you how they really sounded, I’d probably be banned forever from the deep depths, err high’s of audio nirvana) – but then I doubt that a) Creative ever bothered to check themselves, b) they really even care what it sounds like if it helps them move a few million of these under $100 gadgets. As Warren G said: “it’s all about the dough”.
Lastly, X-Fi turns your everyday stereo sound into “true” surround sound – hopefully it wont sound as bad as the famous fake stereo “injected” records of the 50’s and 60’s when they added stereo processing to mono tracks. No doubt modern day digital processing can accomplish many things, from scanning for ET’s, to analyzing DNA sequences, so I guess turning stereo tracks into surround sound ought to be possible too. In reality, I do know that you can actually mathematically decode surround sound information from a two channel source, however the source has to be recorded in Blumlein technique, meaning to figure eight cardioids microphones are placed within a few millimeters from each other, the top mic sitting inverted at a 90 degree angle on top of the bottom mic.
A few classical SACD’s I own, recorded by the great Kavi Alexander of WaterLilyAcoustics, are presented in exactly that fashion in true 5 channel surround sound or perfect Stereo if you don’t have surround sound capabilities. At any event, I am fully aware of the fact that we have had perverted semi-surround sound techniques around for some time – hell, my $45 M-Audio Revolution 7.1 PCI card (a very good one btw!) has the capability to create a 7 channel surround mix from virtually any source. Is it realistic? No – well, its certainly not realistic in the sense that a well mastered 5 channel movie soundtrack or music piece is acoustically authentic. No doubt, mom, pop, sunny and cher would be ignorant to the difference and thus assume that this surround sound mis-creation is the real McCoy.
In the end, X-Fi is nothing more than further marketing action created to further move the truth from consumers – maximized, dynamically limited and squashed modern day music recordings are not the fault of the compact disc, now approaching close to 30 years of age (!) nor are the necessarily the result of the mp3 codec; no, this deathbed of lies, distortion and aural mayhem lies squarely at those record executives who are forcing mastering engineers to make wrong choices when it comes to the final master and release of the studio album. Here at SonicFlare, we take these issues seriously and will soon begin to combat this madness with effective consumer awareness.
Comments
It all boils down to this:
You can't take out something that simply isn't there in the first place, period.
When the details and nuances of an original recording get lost in a conversion to MP3 (or any other format involving signal compression of the audio spectrum) you just won't get those back. They're gone. Poof. Forever. Thinking you can somehow "get them back" by some high-tech gimmick action is just hopelessly delusional and mere marketing BS.
Some months ago I had the chance to be at a "real" mastering studio (AcousTech) and listening straight to a real master tape through a real mastering system, man, I swear not even the best piece of analog playback I've auditioned comes even close to what I heard there. (a $100.000 DSD system comes close, though). Which makes Creative's claims even more ludicrous for all counts.
The horribly distorted crap that passes as music in 90% of all recordings that make the current Billboard's Hot 100 is another big topic on its own. MP3'ing these is just adding insult to injury. But for now, suffice it to point ya to an oldie but goodie link on the subject:
The Death Of Dynamic Range
Posted by: beto at October 11, 2006 9:10 PM
Frankly I am suprised you spilled so many chars on this.
I made a filter that increases the artistic merit of any music played through it. It makes Pharrel sound like Jimmy Rushing. Christina Agguilera suddenly competes with Dame Joan Sutherland.
And what's funny is these people were the same ones that said that MP3 was CD quality.
When is your sample coming Danny?
Posted by: John Hughes at October 11, 2006 11:24 PM
I don't disagree about the sorry state of modern music mastering, but it is wrong to claim that it's a recent phenomenon. Since the beginning of radio, pop music has always been engineered with the limitation of the method of transmission in mind. For example, all the early Beach Boy's music was produced to sound best on mono, AM radio, as was most (if not all) of the chart singles of the time. (To this day, Brian Wilson insists he prefers mono, but that's a whole 'nother story).
Listen to any of Phil Spector's "wall of sound" pop recordings and you won't hear much dynamic range either.
Even if a record engineer doesn't compress the hell out of a track, the radio broadcaster sure will before they put it on air.
Pop music was and always will be made with the lowest common denominator in mind.
Posted by: Matt Lyon at October 12, 2006 10:17 AM
Good work Danny! I saw a product release for this technology I think almost a year and a half ago, and wondered how long it would take our community to give the technology a "once over".
As always, it is much easier to "market over" a problem than actually fix it. We as audiophiles take offense, but the sad reality is that the marketing hype will work on the vast majority of American consumers.
My problem is not with the big corporate audio companies per se, but rather it is with the low standards of these companies. Have some pride in what you do, and use your resources to produce superior products, as opposed to building mediocre products for estimated customer metrics, and letting the marketing team pick up the slack...
Posted by: Dan Dzuban at October 12, 2006 11:43 AM
While I understand the urge and even perhaps need to write an article like this, I'm a little put off by all the Creative bashing that seems to be going on. Has Creative's marketing department gone overboard? Sure, but then this isn't new or even isolated. I think everyone (or almost everyone) who comes to this site knows that the X-mod won't be magically restoring all their music to the way the original artist intended to to be heard. Keeping this in mind, however, there is nothing that inherently suggests that the X-mod can't be a good thing.
I think there are plenty of audiophiles who swear by oversampling DAC's. I know there are plenty of home theater people who believe in the power of postprocessing and upscaling for video. Now these might not be the best comparisons, but doesn't the X-mod at least deserve a listen before it gets panned. I hope that someone actually listens to this thing and then has the cohones to admit whether they truly like how it sounds in their system.
Would it be great if all audio were perfectly mastered? Of course. Is it important to be aware of trends in the recording industry that ruin musicality? Sure. But just as we don't buy a piece of equipment because it looks great on paper, I don't think we should bash something before giving it a listen. If I hear the X-mod and it sucks I'll be the first one to say so, but I think we at least owe it to our ears to hear components first. Here's to hoping for some listening impressions when this thing hits the street.
Posted by: Audio Newb at October 12, 2006 6:22 PM
I'm working on a device that will turn the lint in my pocket into a million dollar bill. Stay tuned for more info!
Posted by: Matt Rotunda at October 12, 2006 7:13 PM
Hey Audio Newb,
On the Creative site (link now posted above, sorry!) there is a "before" and "after" demo of the software. Obviously, the "before" sounds much better and even the surround sound feature is fun.
I have no problems with EQ and other sound manipulation devices -- in fact, I believe high end EQs like the DEQX and TACT are the future -- but when the simple answer to the MP3 issue is to rip in lossless, then products like this are just ridiculous.
Also, the biggest problem with devices like this and generic EQ products with features like "concert" and "rock" and "easy listening" is that, obviously, they don't apply to all music. While the Xmod may sound good on White Zombie (which it probably would), it's going to ruin an track with good mastering. Does anyone ever switch back and forth?
And that's why upsampling DACs are not the standard. Some tracks it really helps, other tracks it murders. Who is going to catalogue every track that benefits from EQ or upsampling? George Louis, probably, but that's neither here nor there.
The best way to make music sound good is to keep it simple. Speaks, amp, source. Done. Products like this just confuse the hell out of normal people and put them $199 away from having some Paradigms.
Posted by: Josh Ray [SonicFlare] at October 12, 2006 8:35 PM
I think that most audiophiles have a mental block regarding ultra high quality mp3 files... What do I mean by ultra high quality mp3 files? Lame 3.97 encoder, at 320k, highest quality setting. Every time I play these Lame encoded files, eyebrows are raised as most of the time THAT files is preferred to the original cd.
Yep, you heard correctly...
(me: waiting for the onslaught of fan mail...) :-)
Posted by: Danny Kaey at October 12, 2006 10:21 PM
Danny,
I will issue you fan mail 99.9% of people who listen to music would not be able to tell the difference between a 192k to 320k sampled digital audio file. Most of our equipment is just not that good to resolve that much information. Anything lower then 192 you can start to hear a difference on most systems. I've tried this out on a $1000 system and a $20000 system. I listened to a $100,000+ system and I would almost bet that anyone could tell the difference, with a cd to cd test, at least with the 192 probably not on the 320.
I will, however, poo poo you for slamming a product which you have yet to listen to. I know it is an opinion piece but don't base it on heresay. I would value your opinion more if you gave it a true listen. It only cost $80 buy one, try it out, and bring it back if it sucks, which it probably is going to, but at least you tried it. Or just write it off as a business expence and use it a cool party trick. Oh yeah and how can a LAME encoded file sound better then the original CD? How can it add something that isn't there originally? If that is so then maybe the X-Mod might work.
BTW Creative actually has some of the better decoding chips in their Digital Music players. They were one of the few sites which state their S-N ratios and Harmonic Responce on some of their products. As an audiophile you should respect that. iPod Nano vs. Zen Nano with the same headphones the Zen is better. Better compatibility also.
Josh,
"The best way to make music sound good is to keep it simple. Speaks, amp, source." True that. K.I.S.S principle everytime.
Posted by: Fred Fagundes at October 13, 2006 6:41 AM
@ Fred,
w00t! Fanmail! :)
the piece I wrote regarding the X-Fi was more of a "first look" then a review - obviously, I don't have the unit on hand to experiment with it; rather, I opined on the prospects and the shear marketing BS these types of releases usually bring in toe (FYI, I said similar things about Apple's boombox, err... Hi-Fi lest you thought I was a covert Apple operative).
Having been around computers for a long, long, long, long, long time, (did I say long time?), I know most of what's important to me regarding Creative. To date, most of their peecee sound cards were accompanied by a plethora of bloatware that would install itself even though I never asked for it - in some cases spectacular incompatibilities arose to which Creative's support only offered to turn the other cheek, as in blame someone else's sw or hw for the issues. As a result, I stopped using Creative products and switched to M-Audio's Revelation 7.1 which at the time (and still today) is a fine, if inexpensive audio card for your pc or mac. No bloatware, no office suite, no window dressing to be concerned with - all works as it should. Add to that some pretty significant controversy a few years back when Creative released sound cards claiming to offer 24bit resolution, when in reality it was nothing more than good ol' 16bits. Only after a great many enthusiasts websites offered proof to the contrary, did Creative actually reverse coarse though not much more.
Alas, you can imagine my enthusiasm and expectation when Creative claims to have found the holy grail to those evil sounding CD and mp3 files...
As to why listeners and experienced audiophiles would prefer a Lame encoded 320k max setting mp3 file to the original cd, I don't know - to me the Lame encoder offers a more present, focused and less muddled image then the original, though it depends on the source material; sometimes the improvement is rather dramatic, other times its about equal. That is of course if they can remain "open minded" (oh boy, my favorite 2 words!) about the process involved and most importantly, the result. I am working on an article with one of the Lame developers and I hope to provide more answers to these and other questions...
PS: offering S/N ratio and harmonic distortion figures to consumers who haven't got the faintest clue what these numbers mean, ie. without the proper context, is really somehow meaningless imho...
;-)
Posted by: Danny Kaey at October 13, 2006 9:49 AM
Don't get me wrong I hate the man, i.e. big companies with too much money to spend on marketing, as much as the next guy. But even a blind squirrel finds a nut once in a while.
I have been using computers for a while also, do you remeber when you got a new audio card and had to physically set the irq setting on the card with jumpers and then use Norton to try to see if you have a conflict, because you didn't get it you would have to try again. Setting up a modem was like trying to . . . well you know. Back in the day it was exciting to get an actual Sound Blaster card and actually have it work with your games. Because for the most part the "knockoffs" would always have issues. There was nothing worse then playing caveman "ug"lympics with no sound, it was bad enough in CGA graphics and it had to load off of 5 1/4. The alternative sound cards have gotten much better since those days though.
Oh well I look forward to the LAME article, har har. If for nothing else you are doing a good job in getting a reaction from the masses. :^>
Posted by: Fred Fagundes at October 13, 2006 12:04 PM
Danny,
It doesn't suprise me that casually listening, someone might prefer 320 mp3 to lossless. The MP3 format did a masterful job of preserving fidelity compared to how many bits are disposed of. With 320, you are getting closer to lossless in terms of bit retention, and you still get all those tricky psycho-acoustic effects that are built into the format to compensate.
While someone might like the effect, it is not strictly accurate compared to the source. Like any other kind of filtering though, over time MP3 effects get boring as it is applied to every cut in the same way, robbing music of a bit of it's uniqueness.
Posted by: John Hughes at October 13, 2006 4:25 PM
I took a listen to the samples. The before samples of each of these sounded terrible. Worse than most MP3s by far. So it's not suprise that the after sounded better. Also the levels were raised about 50%.
I actually like the idea of using the x-fi for games as a 3-d generator for headphones. I also wonder how it would be for a USB dac overall?
Posted by: John Hughes at October 13, 2006 4:55 PM
I wouldn't recommend the virtual surround sound algorithm on the X-Fi because I have tried it with my headphone system. It adds distortion to the sound, and doesn't really image better than a pair of headphones that images well to begin with.
Posted by: Mike Z at October 13, 2006 8:46 PM
@ John,
I would like to *stress* that my improvement results have been achieved exclusivley through the use of the LAME mp3 encoder, NOT the more typical Fraunhofer or Xing encoders. The Lame encoder is simply superior in every way to the Fraunhofer codec and by about a galaxy over the Xing.
I can only report on what I hear and my experience with the Lame encoder which is again as stated an overal improvement to the original sound on the disc, the FLAC file or any other such lossless codec. Sometimes the improvements are quite dramatic, other times its about a draw. As to the "accuracy" compared to the source, well, in that regard and by definition, neither is 100% accurate to the source, ie. the mic feed into the mixer/recorder. I presume you mean more the "effect" that the conversion to mp3 generates - as stated, I am reporting an improvement in sound quality - take it for what it's worth.
Most likley the highest point and source of contention is the typical dismissal of any such claims by the audiophile community, which more often then not issues blanket statements about this and that. You won't be surprised to hear that a few "audiophiles" did the unthinkable and changed their opinion of the seemingly superior sound quality of said mp3 file *after* I told them that they were listening to a compressed mp3 file to begin with.
tsk... tsk... tsk...
;-)
Posted by: Danny Kaey at October 14, 2006 2:02 PM
If you are going to do MP3, Lame is the way to go. I thought that Lame was ubiquitous for encoding MP3.
I personally avoid any additional layer of processing I can in audio. Thats what many years in digital has lead me to. I also prefer lossless codecs because they are archival. I know I can convert them to future formats perfectly and never have to re-rip my CDs.
Posted by: John Hughes at October 14, 2006 2:49 PM
@ John,
understandable - computer processing and encoding algorithms will no doubt only improve further, it's deffinitley smart to have a "master" copy somewhere on your HD!
Posted by: Danny Kaey at October 14, 2006 4:45 PM
@Danny
What do you use as software to encode your MP3s into LAME?
Did some reading and I am interested.
Posted by: Fred Fagundes at October 16, 2006 4:54 AM
@ Fred,
my preferred program of late is www.poikosoft.com CD-DA Extractor... it is the most comprehensive converter I am aware of - some of the features like being able to download specific cover art, etc, is outstanding - it also features extensive error correction and data retrieval ala' EAC, but is much more user friendly and comprehensive.
Most importantly, it includes LAME 3.97 (as well as a host of other encoders, FLAC, etc.) - you have to make sure to select the LAME encoder NOT some of the other mp3 encoders included... you then have the option of tuning LAME settings, etc.
Best,
Danny
Posted by: Danny Kaey at October 16, 2006 8:58 AM
Sometimes the quality of streaming mp3 is quite good. Ryan Adams has many of his songs up on his site and the quality is very good.
Posted by: John Hughes at October 16, 2006 11:40 AM
@ John,
there are some really really good stations I access through my SB3 at 128 and 192k... even at 128 some of them sound really good!
Posted by: Danny Kaey at October 16, 2006 12:47 PM
Hi,
I just have to say that it is theoretically possible to restore what has been lost (not exactly, but a very very close match). It takes a tremendous amount of processing power; much more than we've got as consumers--but it does exist. It might take days and teraflops of crunching time, but it *can* be done. Example.
Suppose you see a chess board, take a snapshot-then take another snapshot later on, and another. If you are a skilled enough player, you can recreate the steps inbetween. Computers can do it too, but only with brute force.
Music MP3's are the same in that respect. What I assume this device is doing is filling in the likely sound with predicted values that are very close or the same to the original, and then it keeps going, eliminating the jagged waveforms of cds. This is also done to create super audio cd's from old digital recordings where the master analog tapes were lost. I've heard them, and they sound roughly 90% as good as records.
I also assume that this device could identify artefacts from poor mp3's and eliminate them-warbling, pre-echo, harshness. A 64kbs might take petaflops of time to reprocess it back to it's original state. (There will be statistical differences, mind you, but inaudible). If one really wanted to get fancy, a device could (theoretically) contain a list of songs, and the sound module samples used, and halls (for live) to contain the acoustic properties and calculations to recreate the proper sound presence and use cleaner sound samples. This is also done in remastering (talking about it anyway). It'll be a while before they squeeze it into a cell phone size device.
Everyone knows that matter cannot be created or destroyed only change form, but there's a little known corollary that goes along with it-information can neither be created nor destroyed, only exist in a more or less accessible state.
Posted by: Joe at October 17, 2006 12:07 AM
@ Joe,
excellent post! Thank you!
Another good example is turning a totally out of focus picture into a sharp, clear and pretty one. As you say, it's all mathematically possible and has been done before. Like you said however, the problem is that the processing power required to do this is still several orders of magnitude higher then what even the latest quad core cpu's are capable of.
I remember Steve Jobs saying that one day you'd be able to go into iPhoto and bring back all those auto of focuse pictures with a mouse click... no doubt, he was being his usual self, however, it's all moving closer to reality.
Alas, I somehow doubt this little $79 Creative device is capable of restoring content back to mp3 files...
Great post!
Posted by: Danny Kaey at October 17, 2006 8:08 AM










