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Vegas 08: Wilson Thor's Hammer

by Josh Ray, Jan 25 '08

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Wilson Audio's display in the Mirage tower showed off their premier products and their new super sub, Thor's Hammer (middle, above). Thor's Hammer is a double 15" woofer with custom woofers featuring double spiders -- imagine a 10" woofer sans cone welded on the back of a 15" magnet (pictured left). Alas, the sub was only on static display and not bumping tunes and blowing out windows. Price is what one would expect from a statement Wilson product: $21,000.

Daryl Wilson, son of Dave Wilson, and I had a moment to talk about Wilson, SonicFlare and "sports cars for your living room." The Wilson image is, I'm told, modeled on Ferrari. The finishes, the lines, the identity -- Wilson wants to be the Ferrari of high-end audio and is aiming for prime time publicity in music videos and films. I hope they succeed -- the sooner one brand becomes mainstream and desirable, the sooner the entire industry gains recognition.

More Wilson pics in our gallery.