It didn't take long for Sony's pre-announced pre-announcement to finally hit an April 21 launch date. If you haven't seen or heard, Sony was among the leaders of Blu-ray and now is looking to replicate the same with 4K hardware and software. Having witnessed the tremendous clarity and stupendous resolving power of native 4K content at CES a few months ago, I am most impressed. What's even more pressing is the fact that the 65" model will only ring you up a buck shy of $7k. Now that's impressive (the 55" model goes on sale, same day, for $4999). Stay tuned.