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Pioneer Whiskey Speakers, a Bad TAD Hangover

by Josh Ray, Jul 12 '06

 Av Docs 20060711 Pio
No one does whiskey like the Japanese (well, except the Scots, Irish, hockey-landers and yanks) so it only makes sense to build speaker cabinets out of 50 year old whiskey barrels from sushi house legend Suntory. $419 gets you Pioneer's new S-A4SPT-VP bookshelves with frequency of 50Hz-40kHz. Seriously, Pioneer, that name. Gimme a call, I'll set ya straight.

The interesting part of the Japanese press release is the claim of "trickle down" technology from TAD and the Pioneer EX speakers, both under the direction of Brit Andrew Jones. We covered the TAD/Pioneer EX explosion at HE2006 so go check it out to see why Pioneer is trotting out the TAD banner to sell novelty speakers. It was one thing for $40k worth of tech from the TAD Model 1 to find its way into the $9k Pioneer EX speakers. But to get $40k worth of tech for $419? It's a new world, folks.

Of course, what would Japanese product releases be without Google translations? Enjoy:

"4th with feature, for the professional brand “TAD (Technical Audio Devices)” technology was thrown."

"...the pure board of the barrel material which makes the playback of the bass whose material feeling is good possible you start shaving the duct adopting."

"...although with the trees and shrubs which are grown at arctic area, you are brought up to diameter 10cm about 60 years the rare pulp which was made from the lumber which has the annual ring where the density which is required is high is used for subject in this pulp. The case where the pulp which possesses this fine cell is processed, you considered to the water which influences the quality sufficiently."

Good times. Interestingly, JVC engineers had a similar epiphany during a drinking binge and created speaker drivers made out of solid wood soaked in sake. Read our coverage. Let's hope this inspires American manufacturers to start getting creative with their cabinets. Let's see...Wild Turkey and Wilson? Jack Daniels and DeVore? Budweiser and Bose? The mind boggles.

Big speaker pic next page. (Thanks, Fred)

 Av Docs 20060711 Pio-1

Comments

Josh, uh... whiskey is the name for American bourbon, all others just do whisky without the E. Specially the Scots, don't wanna get them mad...

Still, I love the stuff so I just had to check these out if only for the novelty factor. Not sure if I would want those in my household though. Those TADs at HE2006 were simply outstanding. If I can get *that* kind of sound for $419, hey, where's the shopping cart? (of course, it hurts to know the real truth).

"Budweiser and Bose"... more like Busch Light maybe? :D

Posted by: beto at July 12, 2006 11:01 AM

@beto

"Budweiser and Bose"

Classic!!!!

Posted by: Fred Fagundes at July 12, 2006 11:19 AM

Ha! Budwiser and Bose.
Happy to be the Bourbon brand. Very happy indeed, thanks!

Posted by: john devore at July 12, 2006 2:26 PM

Mmmmmmm....

How do they smell? Probably like I did back in art school. Most days, anyway.
If they are ported, they could make a nice decanter for the finer malts. I wonder how they'll sound filled up with Maker's Mark? Time to try the re:X & Rye combo... I'll let chy'all know if I'm not too drunk to remember the entire experiment.

Posted by: vytas at July 12, 2006 2:36 PM

Google translations of Japanese - Ahhh, one of the little known joys of life. These wonders of randomness can always be counted on for a good laugh.
As an audio 'press' member, you are breaking new ground here brother and I like it.
As for the speakers, whenever a Japanese company puts out a bookshelf model over $200, there is a chance that its actually decent - could be a hidden gem lurking in them thar whisky roots.

For shits and giggles, here is part a google translated review of said speaker. Enjoy.
"What the knitting machine makes hear, in the system of entry class to be is not just good quality of the tend sounding and the good quality of vigor, it was rich sound beautifully.
Way excessively it is not proud, but, the classic type software and the woman vocal of small formation being charming, forcing expression can call that jazz and the lock type software are reproduced powerfully big charm of the knitting machine."
Funny isht.


Posted by: travis at July 12, 2006 6:30 PM