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Girls Gone Wired

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by Josh Ray on August 18 '06

"Girls Gone Wired" is the name of a survey conducted by Oxygen, the female-centric TV network. The findings?

An Oxygen Network survey released Tuesday found that more than three out of four women said they'd choose the TV over a diamond solitaire necklace. Women preferred a top-of-the-line cellphone to designer shoes by a similar margin. And a little white iPod narrowly trumped a little black dress.

The iPod beats the black dress -- a sign of the apocalypse or a light in the darkness for hi-fi? Let's keep reading:

The findings suggest advertisers need to address a broad audience and not talk down to women. Advertisers are best served communicating lifestyle benefits of tech products by showing what's useful about them, rather than focusing on specifications, Oxygen says.

"Rather than focusing on specifications." If that isn't gospel, nothing is. Only the hardest of the hard core audiophiles give a rip about teflon caps, lintz conductors and cryoed cheater plugs. Why is Bang and Olufsen the top audio company out there? Because they market "lifestyle benefits" instead of touting ICEpower class D switching-power amp benefits which, of course, they very well could.

(thanks, Matt!)

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