...is still just as lame. Shakespeare butchery aside, there is a very important point trying to be made here. Simply, the term "audiophile" has run its course and needs to be put out of its misery. "Audiophile" conjures images of pasty, overweight men sitting in dimly lit rooms trying to hear sonic differences that may, in fact, be all in their heads. Of course, that's exactly what audiophiles are and exactly why we need a new name to hide these facts.
So what word can replace "audiophile"? Something that says this is all about the music, not unobtainable extremes. That this is all about excitement and technology and chicks, not major sausage fests. We need to appeal to the fans of sports cars, iPods, video games and more. "Audiophile" is keeping us down. We need to be cool again. We need our mojo.
So can anyone rise to the challenge? If successful, not only will you win the admiration of "audiophiles" worldwide, forever change the nature of our industry and save hi-fi as we know it, but you will also win a spiffy SonicFlare t-shirt! That's right, folks, immortality and free clothing is only one witty word away so break out those thesauri and get cracking!