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A Sunday with Alma Audio

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by Danny Kaey on July 27 '15

Sunday.  Sunday.  Fabio Storelli, proprietor of Alma Audio in La Jolla, California, hosted a terrific audio event full of the usual gizmos and gadgets audiophiles come to expect.  The faithful gathered July 19 and 20, 2015 for an audio extravaganza.  More of a “society” event - that is, audio society - notable luminaries like Yoav Geva and Dick Diamond (YG Acoustics), Dan D’Agostino (D’agostina Masters Audio Systems) and Joe Kubala (Kubala-Sosna cables) were in attendance as well.  Smart.  So what exactly does one get from such an event?  Naturally, a full belly for one, as delicious cuisina-Mexicana was on tap; alas, everyone of course was there to see, hear and mingle with the latest and greatest.

Tired of checking in with your local audio show?  No problem.  Set your sights to your favorite audio salon’s iCal and follow the tune.  Seems like these types of events are popping up everywhere.  As Ted Turner famously said, “Only more is more”.  Fair enough.  While I delight in the sights of Yoav, Dan and Joe, I often ponder the effect on the general audio populus.  Surely, Shirley, said populus must agree with such sentiment.  IDK.  Maybe?  I think it depends on the audience.  The converted seem to know the message already.  Hi-Fi is what it is.  How does one reach the audience at ground zero?  Maybe that’s too lofty a goal.  Maybe it is in fact the focus on the lowest hanging fruit that will bear the most rewards.  IDK.  What I do know is that those already reached have a distinctly different need that needs to be met.  It follows then that one should have a different curriculum for those yet uninitiated.  Therein lies the rub, how do you do that?

Food for further thought.  Not like that conversation has never taken place.  Alma Audio makes a good start: from entry level to highest end, you can shop for records and buy a new ’table or accessory.  All set in a homely surrounding to boot.  Headphones I heard are next.  That’s clever and in line with the latest trends.  The rest?  Perhaps an invitation to those not yet initiated is in order.  Keep the tacos, add the educational component.  You hear this, because of that.  If your average La Jollian looks to Bose as high-end, there’s not a glimmer of hope we can connect them to $78k YG Sonja 1.2s.  However, if we educate them and reach them at ground zero… food for thought.  As once famously said: “if you can explain the why, the how will follow”.  I agreed then, I agree now.  Enjoy the pics!  See you all soon.

 

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